Privacy Policy
1. Data Protection at a Glance
General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on the subject of data protection can be found in the privacy policy set out below.
Data Collection on This Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. The operator’s contact details can be found in the section “Information on the Controller” in this privacy policy.
How do we collect your data?
Some data is collected when you provide it to us. This may, for example, be data that you enter into a contact form.
Other data is collected automatically or after you have given your consent when you visit the website by our IT systems. This primarily includes technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyse your user behaviour.
What rights do you have regarding your data?
You have the right at any time to receive information free of charge about the origin, recipients and purpose of your stored personal data. You also have the right to request that this data be corrected or deleted. If you have given your consent to data processing, you may revoke this consent at any time with effect for the future. In addition, under certain circumstances, you have the right to request the restriction of the processing of your personal data.
You also have the right to lodge a complaint with the competent supervisory authority.
You may contact us at any time regarding this or any other questions concerning data protection.
Analytics Tools and Third-Party Tools
When you visit this website, your browsing behaviour may be statistically evaluated. This is primarily done using so-called analytics programs.
Detailed information about these analytics programs can be found in the following privacy policy.
2. Hosting and Content Delivery Networks (CDN)
We host the content of our website with the following providers:
All-Inkl
The provider is ALL-INKL.COM - Neue Medien Münnich, proprietor René Münnich, Hauptstraße 68, 02742 Friedersdorf (hereinafter referred to as “All-Inkl”). Details can be found in All-Inkl’s privacy information:
The use of All-Inkl is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in ensuring that our website is displayed as reliably as possible. Where the corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent may be revoked at any time.
Data Processing Agreement
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
WIX
The provider is Wix.com Ltd., 40 Namal Tel Aviv St., Tel Aviv 6350671, Israel (hereinafter referred to as “WIX”).
WIX is a tool for creating and hosting websites. When you visit our website, WIX is used to analyse user behaviour, visitor sources, the region of website visitors and visitor numbers. WIX stores cookies in your browser that are required to display the website and ensure its security (necessary cookies).
The data collected via WIX may be stored on various servers worldwide. WIX servers are located, among other places, in the USA.
Details can be found in WIX’s privacy policy:
According to WIX, data transfers to the USA and other third countries are based on the European Commission’s Standard Contractual Clauses or comparable safeguards pursuant to Art. 46 GDPR. Details can be found here:
WIX Data Processing Information
The use of WIX is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in ensuring that our website is displayed as reliably as possible. Where the corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent may be revoked at any time.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information is available from the provider at the following link:
EU-US Data Privacy Framework – Wix
Data Processing Agreement
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Google Cloud CDN
We use the Google Cloud CDN content delivery network. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google provides a globally distributed content delivery network. Technically, the transfer of information between your browser and our website is routed through Google’s network. This enables us to improve the global availability and performance of our website.
The use of Google Cloud CDN is based on our legitimate interest in providing our online services as securely and free of errors as possible (Art. 6 para. 1 lit. f GDPR).
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here:
Google Cloud EU Model Contract Clauses
Further information about Google Cloud CDN can be found here:
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information is available from the provider at the following link:
EU-US Data Privacy Framework – Google
Data Processing Agreement
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
3. General Information and Mandatory Information
Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the applicable statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
Please note that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.
Information on the Controller
The controller responsible for data processing on this website is:
LASE Industrielle Lasertechnik GmbH
Rudolf-Diesel-Straße 111
46485 Wesel
Germany
Phone: 0281/959900
Email: info@lase.de
The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (e.g. names, email addresses or similar information).
Storage Period
Unless a specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you submit a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible grounds for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted once these grounds no longer apply.
General Information on the Legal Bases for Data Processing on This Website
If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR if special categories of data pursuant to Art. 9 para. 1 GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR.
If you have consented to the storage of cookies or access to information on your terminal device (e.g. via device fingerprinting), data processing is additionally carried out on the basis of Section 25 para. 1 TTDSG. Consent may be revoked at any time. If your data is required for the performance of a contract or to take steps prior to entering into a contract, we process your data on the basis of Art. 6 para. 1 lit. b GDPR.
Furthermore, we process your data on the basis of Art. 6 para. 1 lit. c GDPR if this is necessary for compliance with a legal obligation. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Information on the legal bases applicable in each individual case is provided in the following sections of this privacy policy.
Information on Data Transfers to Third Countries That Are Not Secure Under Data Protection Law and Transfers to US Companies That Are Not DPF-Certified
Among other things, we use tools from companies based in third countries that are not considered secure under data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to and processed in these countries. Please note that a level of data protection comparable to that of the EU cannot be guaranteed in third countries that are considered insecure under data protection law.
We would like to point out that the USA, as a secure third country, generally provides a level of data protection comparable to that of the EU. Data transfers to the USA are therefore permitted if the recipient is certified under the “EU-US Data Privacy Framework” (DPF) or has appropriate additional safeguards in place. Information on transfers to third countries, including the recipients of the data, can be found in this privacy policy.
Recipients of Personal Data
As part of our business activities, we work with various external parties. In some cases, it is also necessary to transfer personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6 para. 1 lit. f GDPR, or if another legal basis permits the disclosure of data.
When using processors, we only disclose our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You may revoke consent that you have already given at any time. The lawfulness of data processing carried out prior to the revocation remains unaffected by the revocation.
Right to Object to Data Collection in Specific Cases and to Direct Marketing (Art. 21 GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY.
IF YOU OBJECT, WE WILL NO LONGER PROCESS THE PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES TO ESTABLISH, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedies.
Right to Data Portability
You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract provided to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be carried out where technically feasible.
Access, Rectification and Erasure
Within the framework of the applicable statutory provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin and recipients and the purpose of the data processing and, where applicable, a right to have this data corrected or deleted. You may contact us at any time regarding this or any other questions concerning personal data.
Right to Restriction of Processing
You have the right to request the restriction of the processing of your personal data. You may contact us at any time for this purpose. The right to restriction of processing applies in the following cases:
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If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
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If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of deletion.
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If we no longer need your personal data, but you require it for the exercise, defence or establishment of legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.
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If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.
SSL or TLS Encryption
For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the website operator, this website uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the lock symbol in your browser bar.
When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
4. Data Collection on This Website
Cookies
Our websites use so-called “cookies”. Cookies are small data packets and do not cause any damage to your terminal device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your terminal device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or they are automatically deleted by your web browser.
Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable certain services from third-party companies to be integrated into websites (e.g. cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behaviour or for advertising purposes.
Cookies that are required to carry out the electronic communication process, to provide certain functions requested by you (e.g. for the shopping cart function) or to optimise the website (e.g. cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR unless another legal basis is specified.
The website operator has a legitimate interest in storing necessary cookies to ensure the technically error-free and optimised provision of its services. Where consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG); consent may be revoked at any time.
You can configure your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies in certain cases or generally, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may restrict the functionality of this website.
Information about which cookies and services are used on this website can be found in this privacy policy.
Consent with Complianz
Our website uses Complianz’s consent technology to obtain your consent to the storage of certain cookies on your terminal device or the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Complianz B.V., Kalmarweg 14-5, 9723 JG Groningen, Netherlands (hereinafter referred to as “Complianz”).
Complianz is hosted on our servers, meaning that no connection is established to the servers of the Complianz provider. Complianz stores a cookie in your browser in order to assign the consents you have given or their revocation to you. The data collected in this way is stored until you ask us to delete it, delete the Complianz cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected.
Complianz is used to obtain the consents required by law for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
Enquiries by Email, Telephone or Fax
If you contact us by email, telephone or fax, your enquiry, including all personal data arising from it (name, enquiry), will be stored and processed by us for the purpose of dealing with your request. We will not disclose this data without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your enquiry is related to the performance of a contract or is necessary in order to take steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in effectively processing enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), where this has been requested; consent may be revoked at any time.
The data you send to us via contact enquiries will remain with us until you request its deletion, revoke your consent to its storage or the purpose for storing the data no longer applies (e.g. after your request has been fully processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.
5. Social Media
Elements of the Facebook social network are integrated into this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, however, the data collected is also transferred to the USA and other third countries.
An overview of Facebook’s social media elements can be found here:
When the social media element is active, a direct connection is established between your terminal device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This enables Facebook to associate your visit to this website with your user account.
Please note that, as the provider of these pages, we have no knowledge of the content of the transmitted data or how it is used by Facebook. Further information can be found in Facebook’s privacy policy:
Facebook Privacy Policy
Where consent has been obtained, the above-mentioned service is used on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 TTDSG. Consent may be revoked at any time. Where no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the broadest possible visibility on social media.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook.
The processing carried out by Facebook after the data has been forwarded is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The wording of the agreement can be found here:
According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for implementing the tool on our website in a manner that is secure under data protection law. Facebook is responsible for the data security of Facebook products. You may assert data subject rights (e.g. requests for information) regarding data processed by Facebook directly against Facebook.
If you assert your data subject rights against us, we are obliged to forward them to Facebook.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here:
Facebook EU Data Transfer Addendum
Facebook Help – Data Transfers
Facebook Data Policy
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information is available from the provider at the following link:
EU-US Data Privacy Framework – Meta
Functions of the Instagram service are integrated into this website. These functions are provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
When the social media element is active, a direct connection is established between your terminal device and the Instagram server. Instagram thereby receives information about your visit to this website.
If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This enables Instagram to associate your visit to this website with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the transmitted data or how it is used by Instagram.
Where consent has been obtained, the above-mentioned service is used on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 TTDSG. Consent may be revoked at any time. Where no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the broadest possible visibility on social media.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram.
The processing carried out by Facebook or Instagram after the data has been forwarded is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The wording of the agreement can be found here:
According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for implementing the tool on our website in a manner that is secure under data protection law. Facebook is responsible for the data security of Facebook and Instagram products. You may assert data subject rights (e.g. requests for information) regarding data processed by Facebook or Instagram directly against Facebook. If you assert your data subject rights against us, we are obliged to forward them to Facebook.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here:
Facebook EU Data Transfer Addendum
Instagram Privacy Policy
Facebook Help – Data Transfers
Further information can be found in Instagram’s privacy policy:
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information is available from the provider at the following link:
EU-US Data Privacy Framework – Meta
This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Whenever a page of this website containing LinkedIn elements is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website using your IP address. If you click LinkedIn’s “Recommend” button while logged into your LinkedIn account, LinkedIn can associate your visit to this website with you and your user account.
Please note that, as the provider of these pages, we have no knowledge of the content of the transmitted data or how it is used by LinkedIn.
Where consent has been obtained, the above-mentioned service is used on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 TTDSG. Consent may be revoked at any time. Where no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the broadest possible visibility on social media.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here:
LinkedIn – Data Transfers from the EU, EEA and Switzerland
Further information can be found in LinkedIn’s privacy policy:
6. Analytics Tools and Advertising
Google Analytics
This website uses functions of the Google Analytics web analytics service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, length of visit, operating systems used and the user’s origin. This data is combined into a user ID and assigned to the respective terminal device of the website visitor.
Furthermore, Google Analytics allows us to record, among other things, your mouse and scrolling movements and clicks. Google Analytics also uses various modelling approaches to supplement the collected datasets and applies machine learning technologies in data analysis.
Google Analytics uses technologies that enable the user to be recognised for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transferred to a Google server in the USA and stored there.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent may be revoked at any time.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here:
Google Controller Terms – Standard Contractual Clauses
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information is available from the provider at the following link:
EU-US Data Privacy Framework – Google
Browser Plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link:
Google Analytics Opt-out Browser Add-on
More information on how Google Analytics handles user data can be found in Google’s privacy information:
Google Analytics Privacy Information
Google Signals
We use Google Signals. When you visit our website, Google Analytics records, among other things, your location, search history and YouTube history as well as demographic data (visitor data). This data may be used with the help of Google Signals for personalised advertising. If you have a Google account, the visitor data collected by Google Signals is linked to your Google account and used for personalised advertising messages.
The data is also used to create anonymised statistics on the user behaviour of our users.
Demographic Features in Google Analytics
This website uses the “demographic features” function of Google Analytics in order to display suitable advertisements to website visitors within the Google advertising network. This makes it possible to create reports containing information about the age, gender and interests of website visitors. This data originates from Google’s interest-based advertising and visitor data from third-party providers. This data cannot be attributed to a specific individual.
You can deactivate this function at any time via the advertising settings in your Google account or generally prevent Google Analytics from collecting your data as described under “Objection to Data Collection”.
Data Processing Agreement
We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword targeting). Furthermore, targeted advertisements may be displayed on the basis of user data available to Google (e.g. location data and interests) (audience targeting).
As the website operator, we can quantitatively evaluate this data by analysing, for example, which search terms resulted in our advertisements being displayed and how many advertisements resulted in corresponding clicks.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent may be revoked at any time.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here:
Google Privacy Frameworks
Google Controller Terms – Standard Contractual Clauses
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information is available from the provider at the following link:
EU-US Data Privacy Framework – Google
Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them within the Google advertising network (remarketing or retargeting).
Furthermore, advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalised advertising messages that have been tailored to you on one terminal device (e.g. mobile phone) on the basis of your previous usage and browsing behaviour can also be displayed on another of your terminal devices (e.g. tablet or PC).
If you have a Google account, you can object to personalised advertising at the following link:
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent may be revoked at any time.
Further information and the applicable data protection provisions can be found in Google’s privacy policy:
Google Advertising Privacy Information
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information is available from the provider at the following link:
EU-US Data Privacy Framework – Google
Audience Creation Using Customer Match
For audience creation, we use, among other things, Google Ads Remarketing’s Customer Match function. In this process, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers concerned are Google users and are logged into their Google account, suitable advertising messages are displayed to them within the Google network (e.g. on YouTube, Gmail or in the search engine).
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can determine whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked and how often, and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our advertisements and which actions they carried out.
We do not receive any information that allows us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG. Consent may be revoked at any time.
More information about Google Conversion Tracking can be found in Google’s privacy policy:
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information is available from the provider at the following link:
EU-US Data Privacy Framework – Google
7. Plugins and Tools
YouTube with Enhanced Privacy
This website embeds videos from the YouTube website. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in enhanced privacy mode. According to YouTube, this mode means that YouTube does not store information about visitors to this website before they watch the video. However, the transfer of data to YouTube partners is not necessarily excluded by enhanced privacy mode. For example, YouTube establishes a connection to the Google Marketing Network regardless of whether you watch a video.
As soon as you start a YouTube video on this website, a connection to YouTube’s servers is established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to directly associate your browsing behaviour with your personal profile. You can prevent this by logging out of your YouTube account.
Furthermore, after a video has been started, YouTube may store various cookies on your terminal device or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to record video statistics, improve user-friendliness and prevent attempted fraud.
After a YouTube video has been started, further data processing operations over which we have no control may be triggered.
YouTube is used in the interest of presenting our online offerings in an appealing manner. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. Where the corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent may be revoked at any time.
Further information about data protection at YouTube can be found in its privacy policy:
Google / YouTube Privacy Policy
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information is available from the provider at the following link:
EU-US Data Privacy Framework – Google
Google Maps
This website uses the Google Maps mapping service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
In order to use the functions of Google Maps, it is necessary to store your IP address. This information is generally transferred to a Google server in the USA and stored there. The provider of this website has no influence over this data transfer. When Google Maps is activated, Google may use Google Fonts for the purpose of ensuring the uniform display of fonts.
When you access Google Maps, your browser loads the required web fonts into its browser cache in order to display text and fonts correctly.
Google Maps is used in the interest of presenting our online offerings in an appealing manner and to make the locations specified by us on the website easy to find. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. Where the corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent may be revoked at any time.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here:
Google GDPR Controller Terms
Google Standard Contractual Clauses
More information on how user data is handled can be found in Google’s privacy policy:
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information is available from the provider at the following link: